Strangers Into Clients

Silence Before→ Premium ClientsComing In After

Explore how clear stories and offers help experts turn strangers into clients.

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Art classes

Mig & Tan

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Full Mig & Tan website before the redesignBeforeHover to scroll the page
Looked like every other art class in Buffalo: stock photos, a schedule, and no teacher.
Full Mig & Tan website after the redesignAfterHover to scroll the page
Real students holding their first painting, so visitors can picture themselves there.

Infant bodywork training

Bodywork for Babies

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Full Bodywork for Babies website before the redesignBeforeHover to scroll the page
A page about the method, when readers wanted to know what it would do for their practice.
Full Bodywork for Babies website after the redesignAfterHover to scroll the page
Shows practitioners what they'll learn, what they can charge, and how their practice will change.

Health coaching

Bioenergetics

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Full Bioenergetics website before the redesignBeforeHover to scroll the page
Talked about health in general and never said what Donna does or what it costs.
Full Bioenergetics website after the redesignAfterHover to scroll the page
Walks people from "my tests are normal but I feel awful" to a clear plan they can buy today.

Chronic illness coaching

Revive & Thrive

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Full Revive & Thrive website before the redesignBeforeHover to scroll the page
A short page about Katie's credentials, while her own 20-year story stayed hidden.
Full Revive & Thrive website after the redesignAfterHover to scroll the page
Her own story runs through the whole page, so readers feel she's lived exactly what they're living.

Holistic living

Wellness Partnership

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Full Wellness Partnership website before the redesignBeforeHover to scroll the page
Beautiful photos and big ideas, but no clear offer a business could say yes to.
Full Wellness Partnership website after the redesignAfterHover to scroll the page
Turns her 15-year track record into one clear offer that brands can say yes to.

Intimacy coaching

Joy

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Full Joy website before the redesignBeforeHover to scroll the page
Spoke to everyone at once in coaching language, so it reached no one.
Full Joy website after the redesignAfterHover to scroll the page
Written for men, in plain words about the pain they never say out loud.

Healing sessions

Spiritual Healer

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Full Spiritual Healer website before the redesignBeforeHover to scroll the page
12 healing sessions side by side, so visitors didn't know where to start.
Full Spiritual Healer website after the redesignAfterHover to scroll the page
Guides people through one 10-week program, from feeling lost to healing others.